Tag Archives: fblogger

Made In Chelsea – Boys in Bombers

I’ve found myself pretty hooked on this series of MIC, it really is how the other half live. The obvious advantage to being heir of McVities or a diamond mining fortune is money, and lots of it! And as a direct result everyone is super stylish 24/7. This series the lads are looking particularly dapper.

Obviously it goes without saying that Oliver Proudlock is the coolest of the bunch. I could write a whole blog post on him alone, and probably will at some point. He’s from an artistic background, and it shows. He has his own clothing range, his own style blog (which is superb), he even collaborated with Oliver Sweeney.

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I was really impressed with Jamie and Andy actually. Particularly the bomber jackets and sweaters they’ve both been wearing. The above bomber that Jamie was wearing a couple of weeks ago is unreal, I think its this one but its unavailable in orange and costs £770!!!Although I think he pulls off orange, it’s not the most practical colour, especially with winter approaching. I’ve found a few nice jackets that would be a great addition to your wardrobe. It seems I can’t do a post without referencing All Saints, but they have two fantastic bomber jackets: the Smythe jacket and the Oldsen bomber. You can get more value in this Dr Denim jacket, or browsing the reclaimed pieces at Urban Outfitters and ASOS. I like bomber jackets because they’re great for all situations, it’s hard to find jackets that you can wear on a night out and still look smart but bomber jackets are ideal.

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I struggled to get a good image of Andy’s suede jacket, but I went one better and actually found it! It’s a college jacket from Zara. Surprising its faux suede, but as a result very reasonably priced. Its top of my wish list at the moment.

These simple looks have been accessorised with chains, Jamie seems to never be without one. I think it can be a real personal statement and create a signature look, so I recommend spending some time to find a niche brand and avoiding ASOS etc for such an item. I think this Vegas dice necklace is a stand out one.

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I actually read something that slated Andy trying to be a bit stylish and Proudlock’s top knot. Somehow comparing both to One Direction. I really liked this Jumper, and it reminded me of new clothing label Struan Moore (see twitter page for preview), it’s a brand that I’m really excited to see launch. Leopard print has been pretty popular this year but these alternative floral designs would really set you apart from the crowd.

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Finally, Alex’s boss jacket is worth a mention. Pulls off a  fur hood nicely (having a fit bird next to you helps you pull most things off though). Also, goes without saying how big snapbacks are but worth noting that the simpler the colour scheme/pattern the better, MIC boys seem to pull it off pretty well. Always surprises me how cool Francis looks when dressing casually.

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Enjoy tonight’s episode!

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Rise of the social retailer

ImageWe’ve become oblivious to the sight of boarded up and empty shops on the high street, there second nature now. It’s a real shame but every problem can create an opportunity. As a result I’ve noticed a drastic rise in brands that are operating either exclusively or predominately through Twitter. It’s the perfect platform really, costs are minimal and content can be shared instantly. The advantages of this for the consumer are that you can get hold of really niche items that no-one else has.

I recently order some hand stitched tee’s from @areyouNEEK, £30 for something that is hand made and a selection of people have is bloody marvellous, and the best thing about it….I got to customise them to how I wanted them! I’m already planning my next purchase with another unique retailer @CustomRare. The size of these accounts varies with some of them, such as @SikSilk, having nearly 30,000 followers! The accounts are endless, and the hard part is actually finding relevant ones.

My job involves social media on a daily basis and its something I’m really passionate about, and as a result I’m fascinated with how these brands are utilising it. Is the future of retail…social-commerce? Probably not, but its a great way to get stand out pieces at a decent price!

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